EMRAM is a fast memory (cycle time <70ns), is nonvolatile and has unlimited 
  write / read endurance. It is in effect RAM and nonvolatile storage in the 
  same device, and is perfect for data logging operations and in-system 
  programmability.
  Because of this unique combination, EMRAM is a perfect choice as external 
  NVRAM to a MCU. In addition, designers will realize significant cost savings 
  by moving from a complex solution to a simple one-chip solution.
  Battery backed SRAM issues
  Electro-static discharge (ESD) and electrical noise can enter a system and 
  lead to out-of-tolerance voltage spikes. Another source of voltage spikes is 
  the power supply. Many simple voltage regulators are notorious for generating 
  voltage spikes as they power up. The departure from CMOS boundaries comes from 
  both ends: spikes above Vcc or below Vss. These spikes will lead to either 
  hard failure (silicon damage) or soft error (memory corruption).
  Negative voltage spikes, for example, leads to one or more parasitic diodes 
  inside the device becoming forward biased. This will cause the device to 
  consume a large amount of current, and may cause a latch up. In general, the 
  only way to remove CMOS latch-up is disconnecting power to the device.
  Should excessive current draw not be terminated, irreversible damage to the 
  MCU may occur. As this is simultaneously draining power away from the battery 
  backed SRAM, it may cause the voltage to drop below the minimum needed to 
  maintain the memory, leading to soft errors.
  Current solutions may involve using Schottky diodes to protect the I/O pins 
  of a MCU. At higher temperature, a Schottky diode’s reverse leakage will load 
  the I/O line, making it difficult for the device to drive a logic 1. These are 
  all sub-optimal solutions that take up board space and design resources.
  EMRAM the simple solution
  Employing EMRAM removes the need for a battery as well as the associated 
  protection schemes required to safeguard the performance of the MCU and 
  memory.
  In applications where space is at a premium, EMRAM comes in low profile 
  packages that is absent from a battery-backed SRAM solution.
  With a simple 1-chip solution, designers can realize significant cost 
  saving with EMRAM.